[mk_page_section][vc_column width=”1/2″][vc_single_image image=”529″ img_size=”full”][/vc_column][vc_column width=”1/2″][vc_images_carousel images=”532,533,530″ img_size=”full” onclick=”link_no”][/vc_column][/mk_page_section][mk_page_section][vc_column][vc_column_text css=”.vc_custom_1608412210652{margin-bottom: 0px !important;}”]Content property of McClure Engineering Co.; example reproduced for design reference purposes only.[/vc_column_text][/vc_column][/mk_page_section][mk_page_section][vc_column width=”1/2″][mk_fancy_title color=”#304859″ size=”22″ font_family=”none”]the task[/mk_fancy_title][vc_column_text css=”.vc_custom_1608414230651{margin-bottom: 0px !important;}”]Combine two prior Murphysboro logos and the Chamber of Commerce logo while updating the iconography. The city requested that the new logo be in keeping with the Murphysboro Main Street logo, while still visually differentiable.[/vc_column_text][/vc_column][vc_column width=”1/2″][mk_fancy_title color=”#304859″ size=”22″ font_family=”none”]results[/mk_fancy_title][vc_column_text css=”.vc_custom_1608430907781{margin-bottom: 0px !important;}”]Building off the iconic apple that Murphysboro is associated with, I updated the iconography to a more modern look that incorporates dimension. A brighter red was chosen as the highlight of the color scheme to differentiate from the Main Street logo.[/vc_column_text][/vc_column][/mk_page_section]

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[/vc_column_text][mk_padding_divider][mk_padding_divider][/vc_column][/mk_page_section][mk_page_section][vc_column width=”1/2″][mk_fancy_title color=”#304859″ size=”22″ font_weight=”600″ font_family=”none”]the task[/mk_fancy_title][vc_column_text css=”.vc_custom_1608183113257{margin-bottom: 0px !important;}”]This was part of a school assignment where I was asked to refresh an outdated logo, shown below.[/vc_column_text][vc_single_image image=”650″ img_size=”full” css=”.vc_custom_1608182985638{padding-top: 20px !important;padding-right: 20px !important;padding-bottom: 20px !important;padding-left: 20px !important;background-color: #32668c !important;}”][/vc_column][vc_column width=”1/2″][mk_fancy_title color=”#304859″ size=”22″ font_weight=”600″ font_family=”none”]results[/mk_fancy_title][vc_column_text css=”.vc_custom_1608183061598{margin-bottom: 0px !important;}”]The final logo is ultra-modern, in stark contrast with Pleasantville’s old logo. Fewer colors and a clean sans serif font bring it into the 21st century, while the illustration keeps the landscape and the water tower that was depicted in the original.[/vc_column_text][/vc_column][/mk_page_section]

[mk_page_section][vc_column][vc_images_carousel images=”640,641″ img_size=”full”][vc_column_text css=”.vc_custom_1608177372525{margin-bottom: 0px !important;}”]Images are property of Imagine Iowa Great Lakes; example reproduced for design  reference purposes only.[/vc_column_text][mk_padding_divider][/vc_column][/mk_page_section][mk_page_section][vc_column width=”1/2″][mk_fancy_title color=”#304859″ size=”22″ font_weight=”600″ font_family=”none”]the task[/mk_fancy_title][vc_column_text css=”.vc_custom_1608177528997{margin-bottom: 0px !important;}”]I was a part of the team that created all the branding for the Imagine Iowa Great Lakes or #ImagineIGL project, a philanthropic beautification effort. I created this branding scheme for “Imagi-NATION” of supporters for the project.[/vc_column_text][/vc_column][vc_column width=”1/2″][mk_fancy_title color=”#304859″ size=”22″ font_weight=”600″ font_family=”none”]results[/mk_fancy_title][vc_column_text css=”.vc_custom_1608177663379{margin-bottom: 0px !important;}”]Project managers wanted a design in keeping with the original branding, with a subtle differentiation they could put on shirts for donors and community supporters. I used a subtle color gradient to denote the word “nation.”[/vc_column_text][/vc_column][/mk_page_section]

[mk_page_section][vc_column][vc_images_carousel images=”392,404,413″ img_size=”full” onclick=”link_no”][/vc_column][/mk_page_section][mk_page_section][vc_column width=”1/2″][mk_fancy_title color=”#304859″ size=”22″ font_weight=”600″ font_family=”none”]the task[/mk_fancy_title][vc_column_text css=”.vc_custom_1608168367245{margin-bottom: 0px !important;}”]Acadia Parish in Louisiana contracted my previous firm to create several logo options.[/vc_column_text][/vc_column][vc_column width=”1/2″][mk_fancy_title color=”#304859″ size=”22″ font_weight=”600″ font_family=”none”]results[/mk_fancy_title][vc_column_text css=”.vc_custom_1608176237713{margin-bottom: 0px !important;}”]Drawing inspiration from Louisiana state heritage, agricultural interests, and location-specific imagery, I created several options that were whittled down to three. The first was chosen and adopted as the parish logo.[/vc_column_text][/vc_column][/mk_page_section]

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[/vc_column_text][vc_column_text css=”.vc_custom_1608150786070{margin-bottom: 0px !important;}”]Content property of Indian Hills Community College; example reproduced for design purposes only[/vc_column_text][mk_padding_divider][/vc_column][/vc_row][vc_row][vc_column width=”1/2″][mk_fancy_title color=”#32668c” size=”22″ font_weight=”600″ font_family=”none”]the task[/mk_fancy_title][vc_column_text css=”.vc_custom_1608167758045{margin-bottom: 0px !important;}”]A group of economic development officials for a ten county region of Iowa, along with Indian Hills Community College, hired my former firm to create a brand and marketing campaign for the region.[/vc_column_text][/vc_column][vc_column width=”1/2″][mk_fancy_title color=”#32668c” size=”22″ font_weight=”600″ font_family=”none”]results[/mk_fancy_title][vc_column_text css=”.vc_custom_1608167861873{margin-bottom: 0px !important;}”]After several focus groups, qualitative and quantitative research, and months of feedback and brand refinement, the term “Iowa South” was coined. I created a logo, as well as a complete set of brand standards as a jumping off point. This long-term economic development plan is still in its infancy due to setbacks from COVID-19.[/vc_column_text][/vc_column][/vc_row]