Content property of McClure Engineering Co.; example reproduced for design reference purposes only.

Combine two prior Murphysboro logos and the Chamber of Commerce logo while updating the iconography. The city requested that the new logo be in keeping with the Murphysboro Main Street logo, while still visually differentiable.

Building off the iconic apple that Murphysboro is associated with, I updated the iconography to a more modern look that incorporates dimension. A brighter red was chosen as the highlight of the color scheme to differentiate from the Main Street logo.

This was part of a school assignment where I was asked to refresh an outdated logo, shown below.

The final logo is ultra-modern, in stark contrast with Pleasantville’s old logo. Fewer colors and a clean sans serif font bring it into the 21st century, while the illustration keeps the landscape and the water tower that was depicted in the original.

Images are property of Imagine Iowa Great Lakes; example reproduced for design  reference purposes only.

I was a part of the team that created all the branding for the Imagine Iowa Great Lakes or #ImagineIGL project, a philanthropic beautification effort. I created this branding scheme for “Imagi-NATION” of supporters for the project.

Project managers wanted a design in keeping with the original branding, with a subtle differentiation they could put on shirts for donors and community supporters. I used a subtle color gradient to denote the word “nation.”

Acadia Parish in Louisiana contracted my previous firm to create several logo options.

Drawing inspiration from Louisiana state heritage, agricultural interests, and location-specific imagery, I created several options that were whittled down to three. The first was chosen and adopted as the parish logo.