Content property of Indian Hills Community College; example reproduced for design purposes only
the task
A group of economic development officials for a ten county region of Iowa, along with Indian Hills Community College, hired my former firm to create a brand and marketing campaign for the region.
results
After several focus groups, qualitative and quantitative research, and months of feedback and brand refinement, the term “Iowa South” was coined. I created a logo, as well as a complete set of brand standards as a jumping off point. This long-term economic development plan is still in its infancy due to setbacks from COVID-19.
