Branding: Murphysboro, Illinois

Content property of McClure Engineering Co.; example reproduced for design reference purposes only.

Combine two prior Murphysboro logos and the Chamber of Commerce logo while updating the iconography. The city requested that the new logo be in keeping with the Murphysboro Main Street logo, while still visually differentiable.

Building off the iconic apple that Murphysboro is associated with, I updated the iconography to a more modern look that incorporates dimension. A brighter red was chosen as the highlight of the color scheme to differentiate from the Main Street logo.