[mk_page_section][vc_column][vc_images_carousel images=”640,641″ img_size=”full”][vc_column_text css=”.vc_custom_1608177372525{margin-bottom: 0px !important;}”]Images are property of Imagine Iowa Great Lakes; example reproduced for design  reference purposes only.[/vc_column_text][mk_padding_divider][/vc_column][/mk_page_section][mk_page_section][vc_column width=”1/2″][mk_fancy_title color=”#304859″ size=”22″ font_weight=”600″ font_family=”none”]the task[/mk_fancy_title][vc_column_text css=”.vc_custom_1608177528997{margin-bottom: 0px !important;}”]I was a part of the team that created all the branding for the Imagine Iowa Great Lakes or #ImagineIGL project, a philanthropic beautification effort. I created this branding scheme for “Imagi-NATION” of supporters for the project.[/vc_column_text][/vc_column][vc_column width=”1/2″][mk_fancy_title color=”#304859″ size=”22″ font_weight=”600″ font_family=”none”]results[/mk_fancy_title][vc_column_text css=”.vc_custom_1608177663379{margin-bottom: 0px !important;}”]Project managers wanted a design in keeping with the original branding, with a subtle differentiation they could put on shirts for donors and community supporters. I used a subtle color gradient to denote the word “nation.”[/vc_column_text][/vc_column][/mk_page_section]

[mk_page_section][vc_column][vc_images_carousel images=”392,404,413″ img_size=”full” onclick=”link_no”][/vc_column][/mk_page_section][mk_page_section][vc_column width=”1/2″][mk_fancy_title color=”#304859″ size=”22″ font_weight=”600″ font_family=”none”]the task[/mk_fancy_title][vc_column_text css=”.vc_custom_1608168367245{margin-bottom: 0px !important;}”]Acadia Parish in Louisiana contracted my previous firm to create several logo options.[/vc_column_text][/vc_column][vc_column width=”1/2″][mk_fancy_title color=”#304859″ size=”22″ font_weight=”600″ font_family=”none”]results[/mk_fancy_title][vc_column_text css=”.vc_custom_1608176237713{margin-bottom: 0px !important;}”]Drawing inspiration from Louisiana state heritage, agricultural interests, and location-specific imagery, I created several options that were whittled down to three. The first was chosen and adopted as the parish logo.[/vc_column_text][/vc_column][/mk_page_section]

[vc_row][vc_column][vc_column_text css=”.vc_custom_1608150777399{margin-bottom: 0px !important;}”]

[/vc_column_text][vc_column_text css=”.vc_custom_1608150786070{margin-bottom: 0px !important;}”]Content property of Indian Hills Community College; example reproduced for design purposes only[/vc_column_text][mk_padding_divider][/vc_column][/vc_row][vc_row][vc_column width=”1/2″][mk_fancy_title color=”#32668c” size=”22″ font_weight=”600″ font_family=”none”]the task[/mk_fancy_title][vc_column_text css=”.vc_custom_1608167758045{margin-bottom: 0px !important;}”]A group of economic development officials for a ten county region of Iowa, along with Indian Hills Community College, hired my former firm to create a brand and marketing campaign for the region.[/vc_column_text][/vc_column][vc_column width=”1/2″][mk_fancy_title color=”#32668c” size=”22″ font_weight=”600″ font_family=”none”]results[/mk_fancy_title][vc_column_text css=”.vc_custom_1608167861873{margin-bottom: 0px !important;}”]After several focus groups, qualitative and quantitative research, and months of feedback and brand refinement, the term “Iowa South” was coined. I created a logo, as well as a complete set of brand standards as a jumping off point. This long-term economic development plan is still in its infancy due to setbacks from COVID-19.[/vc_column_text][/vc_column][/vc_row]