Book Covers: The Empty Desk

[mk_page_section][vc_column width=”1/2″][vc_single_image image=”1014″ img_size=”full” css=””][/vc_column][vc_column width=”1/2″][vc_images_carousel images=”1023,1024,1025,1026,1027,1028,1029,1030,1031″ img_size=”full” onclick=”link_no” css=””][/vc_column][/mk_page_section][mk_page_section][vc_column][vc_column_text css=”.vc_custom_1779420223915{margin-bottom: 0px !important;}”]Content property of Aviva Pflock; designed by Emily Hurt and posted here for design reference purposes only.[/vc_column_text][/vc_column][/mk_page_section][mk_page_section][vc_column width=”1/2″][mk_fancy_title color=”#304859″ size=”22″ font_family=”none”]the task[/mk_fancy_title][vc_column_text margin_bottom=”0″ css=”.vc_custom_1779420575945{margin-bottom: 0px !important;}”]Help a small, independent author decide on a book cover — and, for that matter — a book title. The left image is the final cover; the right is a carousel of options I created for the author to kick-start the process.[/vc_column_text][/vc_column][vc_column width=”1/2″][mk_fancy_title color=”#304859″ size=”22″ font_family=”none”]results[/mk_fancy_title][vc_column_text css=”.vc_custom_1779420429550{margin-bottom: 0px !important;}”]From an original idea dump including photos and illustrations, the client and I whittled down to the final cover: a bright-colored, illustrated desk that says it all.[/vc_column_text][/vc_column][/mk_page_section]

Document Layout: Holiday Gift Guide

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Holiday Gift Guide

[/mk_fancy_title][vc_column_text css=”.vc_custom_1704747025221{margin-bottom: 0px !important;}”]Client: First Integrity Title Company[/vc_column_text][/vc_column][vc_column width=”2/3″][vc_column_text]

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Postcard: Film on the Rocks

Postcard: Basketball Schedule

Postcard: Stock Show

Postcard: Hanukkah

Postcard: Chili Recipe

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[/vc_column_text][/vc_column][/vc_row][mk_page_section][vc_column][vc_column_text css=”.vc_custom_1652830540074{margin-bottom: 0px !important;}”]Content property of First Integrity Title Co.; example reproduced for design reference purposes only.[/vc_column_text][/vc_column][/mk_page_section]

Postcard: Places to Give Back

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Branding: Murphysboro, Illinois

[mk_page_section][vc_column width=”1/2″][vc_single_image image=”529″ img_size=”full”][/vc_column][vc_column width=”1/2″][vc_images_carousel images=”532,533,530″ img_size=”full” onclick=”link_no”][/vc_column][/mk_page_section][mk_page_section][vc_column][vc_column_text css=”.vc_custom_1608412210652{margin-bottom: 0px !important;}”]Content property of McClure Engineering Co.; example reproduced for design reference purposes only.[/vc_column_text][/vc_column][/mk_page_section][mk_page_section][vc_column width=”1/2″][mk_fancy_title color=”#304859″ size=”22″ font_family=”none”]the task[/mk_fancy_title][vc_column_text css=”.vc_custom_1608414230651{margin-bottom: 0px !important;}”]Combine two prior Murphysboro logos and the Chamber of Commerce logo while updating the iconography. The city requested that the new logo be in keeping with the Murphysboro Main Street logo, while still visually differentiable.[/vc_column_text][/vc_column][vc_column width=”1/2″][mk_fancy_title color=”#304859″ size=”22″ font_family=”none”]results[/mk_fancy_title][vc_column_text css=”.vc_custom_1608430907781{margin-bottom: 0px !important;}”]Building off the iconic apple that Murphysboro is associated with, I updated the iconography to a more modern look that incorporates dimension. A brighter red was chosen as the highlight of the color scheme to differentiate from the Main Street logo.[/vc_column_text][/vc_column][/mk_page_section]

Branding: Pleasantville, Iowa

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[/vc_column_text][mk_padding_divider][mk_padding_divider][/vc_column][/mk_page_section][mk_page_section][vc_column width=”1/2″][mk_fancy_title color=”#304859″ size=”22″ font_weight=”600″ font_family=”none”]the task[/mk_fancy_title][vc_column_text css=”.vc_custom_1608183113257{margin-bottom: 0px !important;}”]This was part of a school assignment where I was asked to refresh an outdated logo, shown below.[/vc_column_text][vc_single_image image=”650″ img_size=”full” css=”.vc_custom_1608182985638{padding-top: 20px !important;padding-right: 20px !important;padding-bottom: 20px !important;padding-left: 20px !important;background-color: #32668c !important;}”][/vc_column][vc_column width=”1/2″][mk_fancy_title color=”#304859″ size=”22″ font_weight=”600″ font_family=”none”]results[/mk_fancy_title][vc_column_text css=”.vc_custom_1608183061598{margin-bottom: 0px !important;}”]The final logo is ultra-modern, in stark contrast with Pleasantville’s old logo. Fewer colors and a clean sans serif font bring it into the 21st century, while the illustration keeps the landscape and the water tower that was depicted in the original.[/vc_column_text][/vc_column][/mk_page_section]